With every piece of content we publish, we aim to: Empower. Help people understand Mailchimp by using language that informs them and encourages them to make the most of our pr ...
We write the same way we build apps: with a person-first perspective. Whether you’re writing for an internal or external audience, it's important to write for and about other ...
One way we write empowering content is by being aware of our voice and our tone. This section explains the difference between voice and tone, and lays out the elements of ...
Every piece of content we publish is supported by a number of smaller pieces. This section lays out our style in regards to these web elements, and explains our approach to the tri ...
Adhering to certain rules of grammar and mechanics helps us keep our writing clear and consistent. This section will lay out our house style, which applies to all of our content un ...
Our name began as a metaphor: a playful chimp who delivers your mail. Today, our company does more than email. And our name means so much more to our customers. Mailchimp is one w ...